Category Archives: Self

“Afri-Love is a feeling”: Lulu Kitololo Discusses Her Vision, Art and Life Unchained

Imagine all who are inspirited by Africa – all whose lives and hearts have been touched by the spirit of the continent – sharing their passion through collaboration, in the name of mutual empowerment. –Lulu Kitololo

Illustration by Lulu Kitololo

Lulu Kitololo is a self-defined “ideamonger,” using painting, graphic design, illustration, writing and workshops, to tell stories that honor the beauty in women, Africa, life and nature. Lulu is creator of the Afri-love blog, which explores the connections between creativity, self-love and growth for Africans and those inspired by the continent. The blog features commentary, interviews, resources and reviews on art and culture.

Born and raised in Nairobi, Kenya, Lulu moved to New York to earn a BFA in Communications Design from Pratt Institute. After working there as an advertising Art Director, she moved to the UK to pursue a Master’s in African Studies at the University of London.

Can you tell us about Afri-love?

Afri-love is a feeling. I remember being this really opinionated, patriotic kid, before I even really knew anything … about anything! When I left Kenya to pursue higher education in the US, I gained an even greater interest in where I came from. I was constantly meeting Africans, from all over the continent, and I observed that, diverse as our homelands were, there was so much we had in common. Especially, a love for the lands that were so much a part of us, no matter where we happened to be.

Design by Lulu Kitololo


Last year, I finally gave a name to that strong feeling and created an online space to express it, to share it with others and to collect all the expressions of it that I could find. I like to think of the website as a community for creativity and passion for Africans and all those who identify with or have an affinity for the continent.

Essentially, it’s a blog where you can find African and African-inspired art, design, literature and more. One of my favorite aspects is the interviews. I’ve had the opportunity to profile some amazing people who are living their passions and who are inspired by and devoted to Africa.

The vision of love you describe on Afri-Love is beautiful.  You say:

Imagine Africans who love who they are, as they are, and so love each other and the environment that nurtures them. Confident and assertive, they are engaged in charting their growth and celebrating success as defined on their own terms.

Imagine all who are inspirited by Africa – all whose lives and hearts have been touched by the spirit of the continent – sharing their passion through collaboration, in the name of mutual empowerment.

What compelled you to write this as you did?

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